(Deadline: March 17)

Each winner is profiled for an Executive Brief book, which is distributed to Key Executives prior to the event. The book will also be used in a shortened version across digital platforms, and will reach the broader PepsiCo community. Your photo, along with your guest, will be used in conjunction with these books.

The Executive Brief book is a permanent record of achievements, so it is important that each winner supplies factual information. You will be asked to review and answer any questions connected to your biography. Questions, if any, precede the draft. Winners are strongly encouraged to answer questions that could help portray them in the best light.

The following applies to all biographies:

Your first name, last name, and first name all will appear on first line. This is a format for typesetting, and nothing to be corrected.

Biographies are limited to a maximum number of words, space constraints will impact the ability to include all your text suggestions.

Please spell out acronyms when returning your biography to the SPA-box. Additional acronyms will require continued research to define.


FRANCISCO (PACO) HERNANDEZ   Paco is Sales Manager Down the Street (DTS), PepsiCo Mexico Foods, Gamesa, PepsiCo Americas Foods (PAF), located in Mexico City, Mexico. He joined the company in 1990 as Sales Assistant and was promoted to his current position in 2009. Paco has grown sales in his business at double-digit rates, adding both new customers and increasing volumes with existing customers. He has the highest growth in his region. Paco is regularly praised for his friendly manner. His customers ask for him by name. When a fire burned down the small store of one of his accounts, Paco personally helped rebuild the store and stock products, putting the customer back in business within two weeks. Paco is known for his ability to develop his team and for supporting their growth. Three of his direct reports have advanced to managerial positions. Paco received a Circle of Excellence award in 2009 and 2010. Paco received his degree from Instituto Tecnológico, Mexico City. He volunteers with a program that supports homeless children. Paco enjoys family barbeques, fishing and watching and playing soccer. Gabriela teaches at the local high school. Paco and Gabriela have been married for 26 years and have a son, Juan, who is married to Adrianna. They are the parents of Juan, 3 months.

Spouse Gabriela Sanchez
Language Spanish


"I know very well that the foundation of this company is selling. You, and thousands of others like you, have created something truly magnificent."

- - Donald M. Kendall